Minimalist or aesthetic? It's the biggest design debate in the planner world, and both styles have passionate followings.
I sell both types, and they attract completely different customers. Here's how to choose which style is right for your shop.
Hi, I'm Ki — the founder of Ki's Digital PLR & MRR. I created this brand in 2024 after building a successful business and serving thousands of customers who, like me, started with a dream and a side hustle. Along the way, I realized that most digital products were made for consumers, not for business owners who wanted to sell them. That's why I built this store — to empower creators, entrepreneurs, and dreamers with high-quality PLR (Private Label Rights) and MRR (Master Resell Rights) products that can be fully rebranded and resold as your own. Every product we offer is designed to save you time, boost your income potential, and help you grow your brand without the stress of starting from scratch. I work with skilled designers and analysts to make sure each item is trendy, market-ready, and built for success.
Beyond our digital products, we also share valuable tips and insights on marketing, branding, and business strategies — helping you make the most out of your PLR and MRR journey every step of the way.
Minimalist PLR Planners
Who Buys Them
Professionals, entrepreneurs, and people who value simplicity and function over decoration. They want clean, distraction-free planning tools.
Design Characteristics
Lots of white space, simple typography, neutral colors (black, white, gray, beige), and zero unnecessary graphics.
Price Point
Minimalist planners often command premium prices because they feel sophisticated and professional.
Aesthetic PLR Planners
Who Buys Them
Students, creatives, and people who want their planner to reflect their personality and style. Planning is part of their self-expression.
Design Characteristics
Decorative elements, themed graphics, trendy color palettes, and visual interest on every page.
Price Point
Aesthetic planners sell well at mid-range prices and generate high engagement on social media.
Which Should You Choose?
Honestly? Both. They serve different markets, and having both styles in your shop maximizes your potential customer base. Start with one, test it, then add the other.
Build Your Digital Product Empire
If you're interested in starting your own digital product business, we created 30 done-for-you planners and journals you can rebrand and resell as your own with tools like Canva.
✨ Grab Our Free Done-For-You PLR Planner!
Minimalist and aesthetic planners both have strong markets. Understanding the difference helps you choose the right products for your ideal customers.
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